I have started taking private lessons in the operation of this press. These are from a hardened business man, who helps me get the business side together.
You see book publishers are forever between two opposite sides, each pulling in a different direction. On the one hand there is literature - the will to publish good books, books that explore new ways of story telling, and do it well. On the other hand there is business, the will to publish books that sell.
The thing is: if the books you publish do not sell, you cannot make other books, and cannot do good literature. On the other hand if you only care about the money, what's the point of this whole exercise, there are enough trashy books out there even before drop of light published anything. So it really is a dilemma.
In the next few posts I will tell you about all the books that we have published, or intend to publish in the near future, and how with each one, we are faced with this constant dilemma, and how we might solve it with some careful business planning. Feel free to comment on any of this, It might help me pull my thoughts together.